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Lene Nervik.
Norwegian digital marketer with agency and startup background from London and 10 years of retail and customer service experience.
My passion lies in helping companies scale their business through digital content and optimising their digital platforms to improve the customer experience.
I find great purpose in projects that contribute to a larger, meaningful cause; one that is able to impact businesses and people in a meaningful way- big or small.
A bit about me.
I am a highly self-driven digital marketer with experience in leading successful digital PR and social media campaigns and strategies from start to finish, including product launches, link-building content, social media strategies and influencer marketing campaigns.
Three years of agency and startup experience from London across a wide range of industries have moulded me into a highly adaptive marketer. Have acquired a flair for writing effective copy for clients that generate brand awareness and website traction.
Through 10 years of retail and customer service experience combined with my social media and digital PR expertise, I have developed a deep understanding of both B2B and B2C needs and how to cater to both. My strategy strives to drive businesses’ growth through useful, engaging content and newsworthy stories grounded in data, customer needs and market trends.
Work experience.
Kaizen / A digital growth agency
Digital PR Junior Executive
2019-2021
Lonbrella / An umbrella rental startup
Social media consultant
2018-2020
Les100ciels / A womenswear brand
Social media manager & sales assistant
2018-2019
Started as an intern and developed into a junior executive during my time there.
Landed 500+ links for our clients' campaigns on top tier sites such as CNBC, Financial Times, Wired, Bustle and Refinery29.
Start to finish execution of link building and influencer marketing campaigns, from ideation, research and data analysis to briefs, press materials, outreach and reporting.
Doubled Lonbrella's following on Instagram without a marketing budget in my first month as a result of platform-specific content calendars and highly relevant hashtags to increase engagement.
Ensured consistency in brand messaging across all platforms (Instagram, Facebook, Twitter, promo videos and website).
Organiser, creative director, photographer and editor on all brand shoots.
Achieved record-high engagement on Les100ciels’ official Instagram account (East Asia & Europe markets), posting content on their Instagram feed and story daily.
Created and executed monthly content calendars to increase reach and engagement, and drive customers to our stores.
Initiated changes for digital strategy, including brand messaging, diversity and website optimisation.
BTS video and photo content on new collection shoots and brand collaborations.
Education.
BA Marketing and Brand Management
Kristiana University College
Oslo, Norway
2014 - 2017
Fashion Consultant Certificate
Imageakademiet (Image Academy)
Oslo, Norway
2013 - 2014
Specialised in digital marketing with a focus on content marketing, SEO and Google Ads.
Achieved all A's on my digital marketing exams.
Projects include a collaboration with course provider Prokurs AS to increase their brand awareness and reach through PPC, educational video content and a social media marketing strategy.
A year-long course focused on building a fashion stylist portfolio, meeting project briefs. Contents included product and model styling, client consulting and commercial & editorial fashion shoots.
Work placements in the industry as part of my certification:
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Custume standby at Hotel Cæsar– a Norwegian TV show
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Casting agent at EB Models
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Volunteer at Oslo Fashion Week
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